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Advertising horror movies is an artwork kind all to itself. From classics like The Exorcist to newer examples like The Blair Witch Venture, Paranormal Exercise, and even Smile, nice advertising and marketing campaigns have all the time been a trademark of the horror style. And 2024 has already given us a powerful one with the promotion of Longlegs, Nicolas Cage’s mysterious new serial killer film.
Neon’s advertising and marketing marketing campaign for the film is generally primarily based round what we don’t know. The studio has launched quite a lot of creepy teaser trailers and pictures, none of which clarify the film (and presumably don’t even present something from it). However each single one is unnerving.
The entire teaser photos and movies appear to focus on a household who’re the sufferer of some type of occult killer who broke into their properties. In the meantime we see FBI brokers digging one thing up, a nun in a blood-stained behavior, and even a lady pointing a knife at her personal abdomen. It’s nice, creepy, and most significantly, it’s so unsettling and peculiar that you would be able to’t assist however surprise the way it pertains to the film.
In a time when most trailers give away the whole film in simply three minutes, Longlegs’ trailers don’t actually inform us a lot in regards to the film in any respect. As a substitute they’re invested fully in vibes. They’re portray a really creepy image of a film that appears superior and terrifying. And that’s a good way to get horror film followers to indicate as much as the movie show.
As for what the precise film is about, plainly it follows a serial killer who has been working for various years, because the teasers give us studies of crimes starting from 1974 all the best way as much as at the very least 1992. We all know that Maika Monroe (It Follows) will star within the film as an FBI agent investigating these crimes, and we all know that Nicolas Cage is within the film — presumably because the killer, although we don’t know for positive.
Longlegs is directed by Osgood Perkins, who makes a speciality of a particular model of darkish and brooding horror, usually with notably unsettling outcomes like Gretel & Hansel or The Blackcoat’s Daughter.
Longlegs will arrive in theaters someday this 12 months.
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