G2 Esports elevates Management Crew with introduction of Director Leve – EU

Berlin, Germany, April 4th, 2024 – G2 is welcoming a brand new Business Director, Henning Christiansson, and introducing a brand new Director stage to the management construction, signalling a brand new period in G2’s strategic development.

As we proceed to develop, G2’s mission is to make sure that our leaders are guiding the way in which throughout all inner departments, whereas preserving and strengthening our present tradition, and permitting all groups to have the assist they want. Becoming a member of the newly appointed Director of Esports at G2, Julius Ylänne, Henning will lead industrial efforts to speed up development as we diversify our revenues. G2 already boasts a formidable string of long-term partnerships with among the world’s most recognisable manufacturers together with Crimson Bull, Ralph Lauren, Mastercard and Jägermeister.

Following 5 years of business development and international growth, G2 has launched a Director stage which sits under the C-Suite, strengthening the management group and offering a stronger assist line to division heads, leads, and managers throughout the organisation globally. Over the following few months, we’ll be including a Finance Director and a Advertising and marketing Director to strengthen the management group with formidable risk-takers, pushed by the concept of attaining greatness collectively and creating impression past G2 Esports. 

A gaming know-how and esports veteran, Henning will carry a wealth of expertise in esports partnerships as former International Business Supervisor for Esports & Professional Collection at Logitech G. Earlier than his time at Logitech, Henning was the International Mission Supervisor on the world’s largest gaming and life-style firm, DreamHack – ESL Faceit Group, and the Nordic & Baltics Advertising and marketing Supervisor for gaming peripherals and equipment firm, SteelSeries. His background in partnerships, advertising, and company expertise provides him a singular perspective on industrial partnership administration as Business Director at G2.  

Sabrina Ratih, Chief Working Officer, G2 Esports commented:

“Henning’s arrival not solely fortifies our management group but additionally injects a recent perspective into our industrial endeavours. Looking forward to long-term development we’re aiming to make good, sustainable selections that allow us to maintain transferring ahead as a worldwide organisation and diversify our income streams. By introducing new management ranges to the group, we’re including a good stronger strategic spine, extra mentorship and extra assist to our workers – and Henning’s appointment could be very a lot part of this course of.”

Henning Christiansson, Business Director, G2 Esports commented:

“What makes G2 such a compelling proposition for manufacturers and companions is its skill to interact and entertain arguably essentially the most various viewers in esports. G2 is competitively dominant in Europe, China, and North America, however its followers are captivated no matter whether or not its groups win or lose, which is uncommon. I’m becoming a member of an formidable and artistic group that’s by no means happy with the established order, and I see this as an unimaginable alternative to fortify G2’s industrial success, and to proceed elevating the bar with trusted companions at our aspect.”