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Nigeria’s Maliyo Video games has partnered with Disney to develop a brand new cell sport primarily based on the Iwájú comedian animated sequence.
With the sequence set to premiere on February twenty eighth, Maliyo Video games is now creating the official tie-in to Disney’s Iwájú with its numerous workers from varied African international locations together with Cameroon, Ghana, Kenya, and South Africa.
Disney has additionally partnered with Kugali Media to co-produce the animation which is about in a futuristic Nigeria. The cell sport is titled Disney Iwájú: Rising Chef and is scheduled to launch on the identical day.
Talking to GamesIndustry.biz, Maliyo Video games CEO and founder Hugo Obi says, “It is a actually nice alternative for us to construct an Africa-focused gaming IP for one of many largest manufacturers on the earth.”
Set in Africa, made by Africans
”That is what we’re all about: making African-inspired content material, so designing video games primarily based on African characters, African tales and sharing it with a worldwide viewers,” stated Obi. ”The chance to construct a sport with Disney, it is one thing you pinch your self about. We have by no means had the possibility to work with a consumer like this earlier than. And to work on an IP that’s Disney’s first African-focused animation sequence… it was an actual honour.”
Initially, the Marvel Studios dad or mum firm sought out an area developer to provide an Iwájú tie-in and invited a number of builders to current sport ideas and had been later tasked with constructing a prototype. Fortuitously, Disney was extra impressed with Maliyo’s idea of an Iwájú cell sport and picked the Nigerian developer to helm the mission.
“We’re on the bottom. We perceive the market and the tip customers. We are able to relate and empathise with the story,” Obi explains. “It’s our story and a narrative we all know first-hand. And we had the chance to construct a very lovely and immersive expertise primarily based on that.”
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